How Burberry executed one of the most successful brand identity transformations of all time... and how
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Casual Hooligan Brands | Free Images at Clker.com - vector clip art online, royalty free & public domain
Casual Ultra - The Burberry hat days, until the brand dropped it due to its association with hooliganism. | Facebook
CaseReads - #DidYouKnow, Burberry a luxury fashion brand, was once perceived as a gangwear? This was due to rumours that the Burberry brand was popular amongst hooligans. The problem was so widespread
![Football Away Days on Twitter: "The Burberry hat days before the brand dropped it because of its association with hooliganism. https://t.co/aHnHkpj3bH" / Twitter Football Away Days on Twitter: "The Burberry hat days before the brand dropped it because of its association with hooliganism. https://t.co/aHnHkpj3bH" / Twitter](https://pbs.twimg.com/media/EsXEcUIW4AIPQqT.jpg)